Introduction
Our Sexual and Reproductive Health health program focuses on Digital Education, recognizing that access to accurate, inclusive, and stigma-free information is essential -especially for young people. This initiative provides a trusted, youth-friendly online space that addresses topics such as contraception, relationships, consent, and pleasure in a safe and respectful manner. It is known as Love Matters India.
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Since 2011, the program has delivered evidence-based, non-judgmental information on critical topics such as contraception, family planning, periods, consent, sexually transmitted infections (STIs), and bodily autonomy. By breaking silence and taboos around these subjects, the platform improves health literacy, promotes informed decision-making, and encourages positive health-seeking behaviours. This program serves as a vital bridge for adolescents and young adults, many of whom are excluded from traditional health systems to access care, knowledge, and dignity on their own terms.
Background
Established in 2011, Love Matters India has expanded its reach globally, becoming part of the Love Matters Global Network and creating specific platforms in multiple languages across several regions. This expansion reflects its commitment to addressing the diverse needs of young people in various cultural contexts. The platform's extensive reach includes significant online engagement and ground-based initiatives in rural and peri-urban areas, ensuring access to vital SRHR information.
Goals and Objectives
Love Matters India aims to:
Provide comprehensive and accessible SRHR information to youth.
Use innovative and relatable media formats to engage and educate.
Foster open discussions and reduce stigma surrounding sexual health.
Implementation Strategy
Through a variety of digital media—including websites, social media, interactive campaigns, and multimedia content like podcasts, VR, and AR—Love Matters India reaches millions. The platform also extends its reach offline through workshops and training programs, particularly in less digitally connected areas, to ensure comprehensive coverage.
Awards and Recognition
Love Matters India has received numerous accolades, including the Award for Excellence & Innovation in Sexuality Education and recognition at the Freedom of Expression Awards. These awards underscore its innovative approach to SRHR education and its impact on freedom of speech regarding sexual health topics.
Impact and Future Direction
With over 20 million visitors and a significant social media presence, Love Matters India has made substantial strides in educating and engaging its audience. The ongoing dialogue on platforms like Facebook, WhatsApp, and YouTube fosters a broad community of informed youths who are well-equipped to discuss and manage their sexual health.
Love Matters India, implemented by Development Consortium, continues to lead as a transformative force in SRHR education, helping shape a more informed, healthy, and open society. Its comprehensive approach and wide-reaching impact highlight its role as a crucial resource for young individuals navigating the complexities of love, sex, and relationships.
Click here to find out more about Love Matters India. Read here how Love Matters builds capacity for young people in India.